US WEBSITEBUILDER || Search Engine Optimization- Methodology

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Increasing your earnings through visibility.

Our optimization process is simple and systematic. Unlike rogue SEO practitioners, we do not manipulate the search engines to achieve high rankings. Our objective is to help enhance your website so that it will rank consistently well on the results pages of major search engines.

We, at USWB recognize that our reputation rests on your website’s long-term success. Hence, we take time to understand how your target market makes use of search engines to find products and services similar to yours. We also take time to understand how different search engines operate, keep abreast of the changes in the way they rank websites, process searches and strictly follow the guidelines to ensure that your site’s ranking improves the clean and ethical way.

No tricks. No secret techniques. No fancy technologies.

USWB banks on proven methodologies and dedicated professionals who work hard to keep in step with the fast changing trends in the online search industry.

To help you understand how USWB works, we will break down our SEO methodology into the following steps:

   • Comprehensive Website Analysis
   • Technical Troubleshooting and Enhancement
   • Selection of Target Keywords and Phrases
   • Keyword Optimization (Copywriting)
   • Search Engine Submission
   • SEO Campaign Monitoring and Reporting

The first step in our SEO process is a complete evaluation of your website. Here, we will determine how your website is performing at the moment, and what needs to be done to improve your website’s ranking on major search engines.

The changes that we will recommend could range from simple enhancements to an extensive overhaul of your website. Whatever the case may be, our objective is the same – make sure that your website is getting the results you want.

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The second step in our SEO process is the technical troubleshooting and enhancement of your website.

If your website’s code contains errors such as broken links or is simply full of complex code, search engines will be unable to locate the content on your page

From the point of view of your users, anything (be it pages, forms, or other web elements) that is not functioning properly is a major turn-off, and will likely affect the ability of your website to gain a stronger foothold on your online market.

At this stage, we will perform a technical makeover on your website to make sure that it is fully functional, user-friendly, and easily indexed by the major search engines.

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The third step in our SEO process is keyword and phrase selection.

We will help you target the right combination of key words and phrases that will produce “relevant traffic” – visitors who are genuinely looking for the products, services, and information that your site has to offer – for your site.

Our specialists will make sure that your keyword and phrase options have perfect balance of low relative competition and high- predicted traffic. This means choosing unique combinations of words that real people use to find websites similar to yours. This way, your website has a better chance of being viewed by relevant searchers, or people who are actually on the lookout for your product or service.

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The fourth step in our SEO process is keyword optimization or copywriting.

This entails strategically placing your target keywords and phrases in appropriate areas of your site. At the same time, this process ensures that pages on your site have the necessary keyword density (the number of times the keyword or phrase appears in relation to the total number of words on the page) to rank high in specific keyword/phrase searches.

If necessary, we will even add fresh optimized text if we feel that it would help increase relevant visits to your site.

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The fifth step in our SEO process is the manual submission of your website to the major search engines.

While search engines will eventually find your website (assuming that it was developed fundamentally well), submitting your website now will immediately get your website listed faster (especially after changes have been made and content has been added). After all, search engines update their listings anywhere from 2-6 months. Some firms use tools to automate the site submission process; but while that is faster way to do things, search engines dislike automation, and may perceive your website as an unethical web entity working to gain high rankings unethically.

With this in mind, USWB manually submits your website to all major search engines and directories to protect your website from getting flagged or blacklisted. After all, your website’s continued success is in our best interest.

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The sixth and final step in our SEO process is SEO campaign monitoring and reporting.

To make sure that our optimization efforts are indeed working for you, we will monitor the performance of your website on the various search engines on a regular basis until our guaranteed results are delivered.

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